Undergraduate Programme
For Men
Free
Duration: 3 Years
A comprehensive introduction to Business Administration at the Undergraduate level, the B.B.A. programme will equip the student with a thorough understanding of the theory and practice of Business Management via twenty core courses, taught over three years. What makes this programme unique from others is the focus on Values-based Management, Rural Development and Corporate Initiatives, Sales Management, National Perspectives and Entrepreneurial Development and Schemes – all of which are seamlessly integrated with the undercurrent of ethics and values.
- 10+2 years of schooling from a recognized board (CBSE or equivalent)
- Either passed or appeared for Final exams at XII level before Admissions Test
- XII Standard: 55% or more (English) and 60% or more (Aggregate including English). If not appeared for XII Standard exams, X and XI Standard marks will be considered
- Age: preferably below 19 years on 31 May in the year of admission
YEAR 1
Semester 1
Values Oriented Management, Financial Accounting for Management, Business Communication, Computer Theory and MS Office – Word (Practical)
Semester 2
Organizational Behaviour, Analytical Techniques for Management, Business Economics, Accounting Package and MS Office (Practical)
YEAR 2
Semester 3
Human Resources Management, Financial Management, Company Law and Corporate Accounting, MS Office – Excel (Practical)
Semester 4
Selected Commercial Laws, Costing for Management, Principles of Marketing, MS Office – Access (Practical)
YEAR 3
Semester 5
Taxation, Rural Development and Corporate Initiatives, Banking – Theory and Practice, Management of Operations, Two Electives, Content Management Systems – Web Design 1 (Practical), Comprehensive Viva voce
Semester 6
National Perspectives, Management Accounting, Management Information Systems, Entrepreneurship Development, Two Electives, Content Management Systems – Web Design 2 (Practical)
ELECTIVES
Marketing
Consumer Behaviour & Marketing Research, Rural Marketing, Promotion & Customer Relationship Management, Retail Marketing
Finance
Accounting for Financial Services, Financial Markets & Institutions, Financial Services, Investment Analysis and Portfolio Management, Fundamentals of Insurance, Regulation and Management of Insurance
Human Resources Management
Human Resources Development, Labour Welfare & Social Security, Industrial Relations & Labour Law, Employee Training and Development
Information Technology
E-Commerce, IT Basics, Business Analytics
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