SSSIHL

logologologo
  • About Us
    • Revered Founder Chancellor
    • A modern Gurukula
    • Vision & Mission
    • Educare
    • Governance
    • University Structure
    • History & Timeline
    • Campuses
    • Facilities
    • Contacts & Visitor Info
  • Integral Education
    • Residential Character
    • Devotional & Cultural
    • Intellectual
    • Physical & Service
    • Residential Teachers
    • Community Service
    • Special Annual Events
  • Academics
    • Key Contributing Factors
    • Programmes for Admissions
    • Departments
    • Faculty
    • Visiting Faculty
    • Academic Calendar
    • Events
  • Research
    • Overview
    • Research Spotlight
    • Research Areas
    • Research Projects
    • Research Publications
    • CRIF
    • CRL
  • Admissions
    • Programmes for Admissions
    • Application Guide
    • Apply Online
    • Dates & Deadlines
    • Admissions Downloads
    • Admissions Lists
    • Admissions Policy
    • Admissions FAQs
    • Admissions Contacts
  • Resources
    • Accreditation
    • Publications
    • Examinations Services
    • Recruitment
    • Academic Calendar
    • Student Support
    • Get Involved
    • Sister Organizations
    • Alumni
  • News & Events
    • All News & Events
    • Calendar of Events
    • Convocation Discourses
  • About Us
    • Revered Founder Chancellor
    • A modern Gurukula
    • Vision & Mission
    • Educare
    • Governance
    • University Structure
    • History & Timeline
    • Campuses
    • Facilities
    • Contacts & Visitor Info
  • Integral Education
    • Residential Character
    • Devotional & Cultural
    • Intellectual
    • Physical & Service
    • Residential Teachers
    • Community Service
    • Special Annual Events
  • Academics
    • Key Contributing Factors
    • Programmes for Admissions
    • Departments
    • Faculty
    • Visiting Faculty
    • Academic Calendar
    • Events
  • Research
    • Overview
    • Research Spotlight
    • Research Areas
    • Research Projects
    • Research Publications
    • CRIF
    • CRL
  • Admissions
    • Programmes for Admissions
    • Application Guide
    • Apply Online
    • Dates & Deadlines
    • Admissions Downloads
    • Admissions Lists
    • Admissions Policy
    • Admissions FAQs
    • Admissions Contacts
  • Resources
    • Accreditation
    • Publications
    • Examinations Services
    • Recruitment
    • Academic Calendar
    • Student Support
    • Get Involved
    • Sister Organizations
    • Alumni
  • News & Events
    • All News & Events
    • Calendar of Events
    • Convocation Discourses

SSSIHL

logologologo
  • About Us
    • Revered Founder Chancellor
    • A modern Gurukula
    • Vision & Mission
    • Educare
    • Governance
    • University Structure
    • History & Timeline
    • Campuses
    • Facilities
    • Contacts & Visitor Info
  • Integral Education
    • Residential Character
    • Devotional & Cultural
    • Intellectual
    • Physical & Service
    • Residential Teachers
    • Community Service
    • Special Annual Events
  • Academics
    • Key Contributing Factors
    • Programmes for Admissions
    • Departments
    • Faculty
    • Visiting Faculty
    • Academic Calendar
    • Events
  • Research
    • Overview
    • Research Spotlight
    • Research Areas
    • Research Projects
    • Research Publications
    • CRIF
    • CRL
  • Admissions
    • Programmes for Admissions
    • Application Guide
    • Apply Online
    • Dates & Deadlines
    • Admissions Downloads
    • Admissions Lists
    • Admissions Policy
    • Admissions FAQs
    • Admissions Contacts
  • Resources
    • Accreditation
    • Publications
    • Examinations Services
    • Recruitment
    • Academic Calendar
    • Student Support
    • Get Involved
    • Sister Organizations
    • Alumni
  • News & Events
    • All News & Events
    • Calendar of Events
    • Convocation Discourses
  • About Us
    • Revered Founder Chancellor
    • A modern Gurukula
    • Vision & Mission
    • Educare
    • Governance
    • University Structure
    • History & Timeline
    • Campuses
    • Facilities
    • Contacts & Visitor Info
  • Integral Education
    • Residential Character
    • Devotional & Cultural
    • Intellectual
    • Physical & Service
    • Residential Teachers
    • Community Service
    • Special Annual Events
  • Academics
    • Key Contributing Factors
    • Programmes for Admissions
    • Departments
    • Faculty
    • Visiting Faculty
    • Academic Calendar
    • Events
  • Research
    • Overview
    • Research Spotlight
    • Research Areas
    • Research Projects
    • Research Publications
    • CRIF
    • CRL
  • Admissions
    • Programmes for Admissions
    • Application Guide
    • Apply Online
    • Dates & Deadlines
    • Admissions Downloads
    • Admissions Lists
    • Admissions Policy
    • Admissions FAQs
    • Admissions Contacts
  • Resources
    • Accreditation
    • Publications
    • Examinations Services
    • Recruitment
    • Academic Calendar
    • Student Support
    • Get Involved
    • Sister Organizations
    • Alumni
  • News & Events
    • All News & Events
    • Calendar of Events
    • Convocation Discourses
29/06/2019 by SSSIHL Academic

Marketing Simulation – from classroom to the real world

Imagine you are a marketing expert. I mean a real expert!

You are the Divisional Head of a manufacturing firm and have to make tough decisions based on the 4Ps – Product, Price, Place and Promotion – in a highly competitive marketplace and take responsibility of the outcome of these decisions!
On 29 June 2019, the II-year M.B.A. students of SSSIHL did just that, albeit through a world-class simulation game on Strategic Marketing Decision Making.

Marketplace Simulations was kind enough to provide this state-of-the-art simulation, on a free of cost basis to SSSIHL students for trial.

Dr. Ashish Sood, Associate Professor of Marketing, University of California Riverside, championed the simulation game. He used his vast industry and academic experience to provide the best hands-on experience to the students during the game.
The marketplace simulation helped to strengthen students’ understanding of the fundamental marketing concepts and taught them new data-driven skills. In this realistic international business setting, they ran the marketing division of a corporation for five quarters in compressed time (five rounds of decision-making).

SSSIHL-Marketing-Simulation-2
SSSIHL-Marketing-Simulation-4
SSSIHL-Marketing-Simulation-3

It put them in the deep end of the fast-paced marketplace, where the timeliness and quality of decision-making can make or break the business. Students realized that to succeed in such an environment; academic fundamentals must be strong – not just marketing, but also operations, finance, budgeting, et al.

During the game, they had the opportunity to analyze various situations, plan a marketing strategy around them, and chose the tactical options amidst all the conflicts, tradeoffs and potential outcomes to implement and execute their plans. They also faced uncertainty from the outside environment and their own decisions.

Talk about going from 0 to 100 (read: theory to practice) in less than 60 seconds!.

Academic Year 2019/20 Management & Commerce

Related Posts

National Nutrition Month Celebrations 2020

27/09/2020
Read More

Re-wired Metabolism Drives Breast Cancer

22/01/2020
Read More

The Competition Act

08/02/2020
Read More
MBA Day 2019Previous Post
The Union BudgetNext Post

Category

  • Academic 31
  • Alumni 3
  • Convocation Discourses 30
  • Integral Education 27
  • News 7
  • Press Releases 7
  • Research 9

Recent Posts

  • World Diabetes Day 2020
    14/11/2020
  • National Nutrition Month Celebrations 2020
    National Nutrition Month Celebrations 2020
    27/09/2020
  • S G Sundaraswamy Memorial Lecture 2020
    S G Sundaraswamy Memorial Lecture 2020
    22/09/2020

Tags

Academic Year 2018/19 Academic Year 2019/20 Academic Year 2020/21 Biosciences Chemistry Community Service Economics Education English Language & Literature Food & Nutritional Sciences Management & Commerce Physics Special Annual Events Sri Sathya Sai

Calendar

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Nov    
logo

Connect with Us

Contact UsNews and EventsResourcesGet Involved

Quick Links

  • Academic Calendar
  • Recruitment
  • Publications
  • Annual Report
  • Accreditation
  • Examinations Services
  • Alumni
  • Facilities

Admissions

  • Find a Programme
  • Application Guide
  • Dates & Deadlines
  • Admissions Downloads
  • Admissions Prospectus

Academics & Research

  • Faculty
  • Research Areas
  • Research Projects
  • Central Research Instruments Facility
About this SiteSite Map
© 2020 Sri Sathya Sai Institute of Higher Learning (Deemed to be University)