Undergraduate Programme
For Men
Free
Duration: 4 Years
The B.B.A. (Hons.) programme provides a sound conceptual understanding of various aspects of business management across a wide range of areas including general management, finance and accounting, marketing, human resource management, operations management and business analytics.
The programme, with its two streams of entrepreneurship and digital & analytics, kindles the entrepreneurial fire in the student while nurturing decision making skills through the use of modern tools of business analytics.
It helps the student to later pursue independent business ventures or take up academic advancement through professional management degrees.
It equips the students to be business leaders with sound abilities in critical thinking and analysis with conceptual purity and good communication skills to play a positive role in society as managers and leaders of organisations founded in moral and ethical values.
At the end of Years 2 and 3, students have to undergo internships during their summer vacations.
A 12-credit research exercise is pursued in the eighth semester in order to enhance research capabilities in students.
The existing programme is approved by the University Grants Commission (UGC). It will transition to the All India Council for Technical Education (AICTE) after the approval process is complete.
Specializations
In Year 2 (Semesters 4 and 5), students can opt for a minor in either Entrepreneurship or Digital and Analytics and in Year 3 (Semester 6), they can pursue either a Massive Open Online Course (MOOC) or a Minor in either Marketing Analytics in Digital and Analytics or Design Thinking in Entrepreneurship.
Electives
In addition to a minor, in order to hone their specialization skills, in Years 3 and 4 (Semesters 5-7), students can choose Electives from a pool of either Marketing or Finance subjects.
B.B.A. (Hons.)
For students who complete a 4-year (8-semester) programme of study.
Exit options as per NEP 2020 Policy.
- 10+2 years of schooling from a recognized board (CBSE or equivalent)
- Either passed or appeared for Final exams at XII level before Admissions. If not appeared for XII Standard exams, X and XI Standard marks will be considered
- Candidates who have successfully completed a two-year Industrial Training Institute (ITI) course are eligible to apply
- Consistent academic performance of 60% aggregate marks in X and/or XII Standard
- Age: Preferably below 19 years as of 30th June in the year of admission
YEAR 1
Semester 1
Accounting Fundamentals
Values Oriented Management
Communication Skills for Professionals
Practical: Digital Fluency
Awareness Course I: Sai Education for Transformation (Based on Bhagawan Baba’s Life and Teachings)
Semester 2
Organizational Behavior
Managerial Economics
Fundamentals of Statistics
Practical: Accounting Package
Awareness Course II: Unity of Religions
YEAR 2
Semester 3
Financial Management
Human Resources Management
Minor: E-Commerce in Digital and Analytics or Entrepreneurship Development
Practical: Database Management System Tools
Awareness Course III: Study of Classics I – Ramakatha Rasavahini
Semester 4
Marketing Principles
Company Law and Corporate Accounting
Minor: Management Information Systems in Digital and Analytics or Business Environment in Entrepreneurship
Rural Development
Practical: Tools for Visual Analytics
Awareness Course IV: Study of Classics II – Bhagavatha Vahini
YEAR 3
Semester 5
Principles of Income Tax
Production and Operations management
Minor: Decision making through Business Analytics
Elective I: Marketing or Finance Pool
Cyber security
Practical: Financial Modelling using Excel
Awareness Course V: Ethos and Values for the Changing World
Semester 6
Commercial Law
Costing for Management
Massive Open Online Course (MOOC) or Minor in Marketing Analytics in Digital and Analytics or Minor in Design Thinking in Entrepreneurship
Elective II: Marketing or Finance Pool
Management Accounting
Awareness Course VI: Life and its Quest
YEAR 4
Semester 7
Strategic Management
Indian Economy
Massive Open Online Course (MOOC) or Minor in Business Modelling in Digital and Analytics or Minor in HR Analytics in Entrepreneurship
Elective III: Marketing or Finance Pool
Research Methodology
Practical: Content Management System
Awareness Course VII: Education for Life
Semester 8
Sustainable Development
Research Project
Minor: Leadership and Decision-making skills for Business
Awareness Course VIII: God, Society and Man
ELECTIVES
Marketing Pool
Consumer Behaviour
Brand Management
Retail Management
Digital Marketing
Finance Pool
Financial Markets and Institutions
Financial Services
International Finance
Investment Analysis and Portfolio Management
Accounting for Financial Services
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